The hotel sector is greatly impacted by improvements in smart technology, and the adoption of new digital tools, software, and services is growing because of digital transformation. Hotels are harnessing technology to increase reservations and profitability as they compete more fiercely than ever.
By integrating visitor experiences across all channels, including web, mobile, in-room, and virtual reality, while safeguarding sensitive guest data, smart hospitality enables hotels to bridge the gap between technology and hospitality. The visitor (and employee) experience at hotels is changing because of smart technology. This whitepaper provides an overview of these changes and how they will impact you as a hotel owner or investor.
By integrating visitor experiences across all channels, including web, mobile, in-room, and virtual reality, while safeguarding sensitive guest data, smart hospitality enables hotels to bridge the gap between technology and hospitality. This will guarantee that visitors have a good time and desire to visit again.
What is Smart Hospitality?
The use of technological solutions in the hospitality industry to boost sales and improve customer happiness is known as smart hospitality. Technology solutions might include everything from simple work automation to more complex apps that use machine (AI) intelligence. An important indicator in the hotel industry is the guest experience.
Successful hoteliers are making investments in solutions that can improve the whole visitor experience and promote guest happiness. Solutions might range from simple job automation to more complex machine learning systems. The significance of utilising technology solutions to help manage data and better comprehend visitor behaviour is obvious when you consider that each hotel guest will generate an average of 1,300 data points during their stay.
The development of smart technology has significantly altered the hospitality sector. These modifications will benefit hotels and their visitors, making the sector even more exciting. To give its guests the best possible experience, hotels must stay current with technological advancements.
The changing face of hospitality
One of the global industries with the highest levels of competition is the hospitality sector. Hotels today need to stay on top of the newest technological developments and make the most of the resources at their disposal. In order to increase bookings, loyalty, and income, many hoteliers view digital transformation as an opportunity to provide more individualised, effective, and digital guest experiences.
And this transition is being driven by technology. Hotels need to think and act digitally if they want to succeed. They must determine the suitable guest segments and promote bookings via the proper channels. They won’t be able to provide a remarkable visitor experience if they aren’t using data analytics to manage guest information and estimate demand.
If hotels can reinvent the guest experience, they will thrive in this new period of competition and change. They must be able to satisfy guests’ needs at the right time and in the manner they choose. They must be able to predict customer wants and offer pertinent services in accordance with customer choices. For the best results, they must be able to tailor the guest experience. That’s where intelligent technology comes into play.
Digital Transformation in Hotels
Digital technology is being embraced by hotels in several ways. Many operators recognise the advantages of implementing an ERP system that unifies key hotel operations including sales, marketing, finance, and HR. By enabling a more centralised and automated business process, these ERP systems can assist hotels in improving efficiency and increasing profitability.
However, we are referring about more than just the use of corporate software when we discuss digital transformation. It’s a comprehensive process that involves adjustments to business strategy, organisational design, and employee development. The guest experience must evolve because of significant technological investment.
The adoption of new technology may be a part of digital transformation, but its primary goal is to fundamentally alter how hotels conduct business by making the most of already available tools and resources. To put it another way, it involves utilising technology to create a customised guest experience across all channels.
Guest Experience in the age of smart technology
The guest experience at hotels will become even more individualised in the future. As we’ve already mentioned, hotels may increase client pleasure by utilising a variety of technological solutions.For instance, hotels can employ artificial intelligence (AI) to identify their visitors’ demands and provide the best services.
To help visitors, manage their bags more effectively, hotels can also deploy smart lockers. They can direct visitors using digital signs as well. Hotels can also use augmented reality (AR) to alter how visitors experience the establishment.
While new services will undoubtedly improve the guest experience, hotels must also make sure that customer data is protected. It can be difficult to safeguard visitor information and uphold strict security standards in the digital sphere. Hotels can utilise a variety of technologies to minimise cybersecurity risk and protect visitor data.
A hotel that invests in technology will be able to better service its guests and increase revenue. The hotel sector is greatly impacted by improvements in smart technology, and the adoption of new digital tools, software, and services is growing because of digital transformation. Hotels are harnessing technology to increase reservations and profitability as they compete more fiercely than ever.
Forms of Smart Hospitality Technology
Hotels may give guests a remarkable experience with the aid and direction of technology. How these changes will impact you as a hotel operator or investor is dependent on how smart technology is changing the hotel experience for visitors (and workers). Hotels need to think and act digitally if they want to succeed.
With the help of this technology, hotels may automatically offer guests customised and pertinent services before they even realise, they require assistance. As an illustration, consider a Microsoft solution that leverages AI and computer vision to assist visitors in choosing a particular room type when they reserve their stay and check in using a mobile app.
By improving the visitor’s experience with graphics, material, and a virtual tour of the hotel grounds, augmented reality (AR) technology can be used to bring the hotel experience to life. AR has the potential to change how visitors look around a hotel room, learn about adjacent dining options, entertainment options, and other amenities, as well as how they book reservations.
Computerized Asset Management
With the help of this technology, hotels can manage their digital assets, including photos, videos, and content, to give their customers a uniform experience across all channels. To assist hotels in keeping a high degree of security, it is frequently utilised in conjunction with other solutions.
In-Room Digital Experience
Through the integration of the guest’s room experience with other channels including mobile, social media, and chatbots, this solution enables hotels to improve the guest experience. To operate their room, order services, and interact with friends and family, guests can use voice or visual commands.
With the help of this technology, hotels may control the information presented on digital signage installed all around the place. With the help of this technology, hotels can execute streamlined marketing campaigns, provide up-to-date hotel information, give directions, and offer a tailored experience depending on visitor preferences.
With the help of this technology, hotels can control their digital wallet to increase bookings, control loyalty programmes, and offer a consistent customer experience across channels. With the help of this technology, hotels may engage visitors with relevant information and offers based on their interests.
Management of Data
With the help of this technology, hotels may gather and manage guest data for decision-making, future guest engagement, and privacy protection. Based on customer data, hotels can utilise this solution to determine visitor preferences and offer pertinent services.
The increased usage of technology is the cause of all these changes. The hospitality sector is evolving to include not just travellers but also hotel staff members. Technology is altering how people work, interact with hotels, and make travel reservations.
Hotels must adapt to these changes and incorporate technological advancements into their business plans in order to remain competitive. Hotels that use new technology are better able to satisfy visitors’ needs and entice them to stay another time. In the end, hotels that use new technology can give visitors a wonderful experience and inspire them to tell others about it.
They must determine the suitable guest segments and promote bookings via the proper channels. They won’t be able to provide a remarkable visitor experience if they aren’t using data analytics to manage guest information and estimate demand.